‘Ideal’ movie running time is 92 minutes, poll claims

In the movie industry, 1980 is likely to be remembered as the year of the gold-plated dud. From Steven Spielberg's ''1941'' to John Landis's ''The Blues Brothers'' to the most resounding flop in recent memory, Michael Cimino's ''Heaven's Gate,'' Hollywood turned out a series of films afflicted with what might best be described as terminal bloat. Directors with one or two successes behind them were encouraged to spend millions and then more millions. Studio production chiefs seemed to have lost all sense of artistic and financial control.

Mr. Cimino's $36 million ''Heaven's Gate'' was an ''unqualified disaster'' in the estimation of Vincent Canby. Mr. Spielberg's $40 million ''1941'' was described by Mr. Canby as ''about as much fun as a 40-pound wristwatch''. Mr. Landis's $30 million ''The Blues Brothers'' was condemned by Janet Maslin for its ''hollowness.'' These may be extreme examples, but they do not exhaust the list.

Many relatively successful films were marred by their directors' self-indulgence, too. Most critics enjoyed ''The Coal Miner's Daughter'' but found it much too long; others enjoyed ''Just Tell Me What You Want'' but found it meandering; and ''All That Jazz,'' for all its sparkle, wallowed in the unnecessary. What, for example, was an excruciatingly gory open-heart operation doing in the middle of a musical? By contrast, critics were lavish in their praise for the economical story-telling of ''Kramer vs. Kramer.''

Last year's notable failures, with their super-inflated budgets, seemed to stir extraordinary concern about how and why they went wrong. The major studios are, in fact, echoing with self-doubt and talk of retrenchment.

Moviemakers offer a variety of explanations for the outbreak of self-indulgence. These include the need to attract audiences with blockbuster films that outdo anything available on television, the ascendancy of ''accountants'' in the ranks of Hollywood producers, the decline of the old studio system, and the bowing to the ''auteurist'' director-as-demigod approach to filmmaking.

But why the push for blockbusters in the first place? It seems that today many movies must be either sensational or nothing at all. In the old pre-television days, a habitual movie-going public used to queue up at the box office every Saturday night almost regardless of the attraction; today the theaters are empty unless something genuinely out of the ordinary packs in an audience. When a movie connects, however, it scores as never before. Films such as ''Star Wars'' generate profits reckoned in the hundreds of millions. For this reason a production cost of $30 million becomes less unthinkable today than at an earlier time. And a director believed capable of creating such a profit gusher becomes a person of awesome power.

The eminent British director Michael Powell blames the failure of ''Heaven's Gate'' on the auteurist mystique. ''I had many reservations about 'The Deerhunter' (Mr. Cimino's previous film) but it had qualities,'' Mr. Powell said. ''Still, it was the work of a gifted amateur, and to turn a gifted amateur into a gifted professional, you need much discipline and control. Those just do not seem to be available in Hollywood anymore. To turn a gifted amateur loose is to guarantee disaster.''

Mr. Powell was obviously aware of the fact that United Artists ''turned Cimino loose'' because ''The Deerhunter'' had been a success. ''To that extent, it is precisely the producers' fault,'' he said. ''They are aware that somehow, mysteriously, such and such a man has made vast amounts of profits for them and now they are superstitiously afraid to open their mouths and break the spell. But even if it works -if, say, that film 'Blues Brothers' earns its cost back - I see no reason not to regret this frightful prodigality.

''There is something corrupt about it. It reminds me of the decline and fall of the Roman Empire - an artist who'd insists on doing whatever he wants to do, no matter the limitations in money and time. After all, a person can tell his story with pen and paper, if he has to. These directors have as little consideration for the industry which they are ruining as for the bottoms of the public.''

Does it take a man trained at the old studio production assembly line to provide the discipline Mr. Powell felt was lacking in ''Heaven's Gate''? Sam Fuller, a veteran director, did learn his craft that way. ''I was taught on the 10-day movies,'' he said, adding that he found it difficult to understand a director who had every take developed and printed as Mr. Cimino did. ''That's like a publisher publishing four versions of a novel,'' Mr. Fuller said.

In Mr. Fuller's view, most of the responsibility for movies going wrong can be charged to the lack of discipline among producers - ''those desperate men at the top with their endless meetings'' who, he feels, lack the proper enthusiasm. ''As a director,'' he said, ''you need your own enthusiasm and the enthusiasm of the men behind the desks. If 'money making' is the one and only target, you're heading for catastrophe. They are men with no background in film and with no family name like Warner or Selznick to protect.''

''Gone With the Wind,'' produced by David O. Selznick, is perhaps the classic example of successful (and ultimately profitable) selfindulgence - a project carried forward on a lavish scale but with such clarity of vision that the final result was a work of immense discipline.

Irvin Kershner, who directed ''The Empire Strike Back,'' which was generally well received and is regarded as a financial success, is in his 60's, but he did not learn his brand of discipline under the old studio system. ''I never worked in that frame,'' he said. ''I worked in documentaries. From doing documentaries you learn to react to what is there.'' Speaking in the lobby of the United Nations Plaza Hotel in New York, where the walls were a shade of green that seemed to fall short of his approval, he said, ''If I had to film in this lobby I would not order X thousand feet of bad brocade to cover it all. Instead, I'd just change the colors of all the flowers on all the tables, and that would do it, too.''

Mr. Kershner is a film director who jumped from maximum budgets of $6 million to the $25 million ''Star Wars'' sequel, ''The Empire Strikes Back'' without, in his own words, getting out of hand. And no one accused him of self-indulgence. ''I never think of my pictures as big or small,'' he said. ''I could have shot 'Empire' for one million. It would have been a different picture but it would have been a picture. I never did more than two or three takes. I used little overlap and no coverage (those extra shots with which directors make it easier for their editors to cover mistakes and insure continuity). I am a cheapskate.''

Ned Tanen, the president of Universal Pictures, said he for one was not nostalgic for those so-called good old studio days. ''After all, Lincoln abolished slavery. In those days, the studios owned everything and everyone, including of course a weekly captive audience of 40 to 50 million people who had nowhere else to come in out of the cold. Then, just as now, most movies were bad. People only remember the good ones.''

Mr. Tanen said he did regret the dismantling under Federal antitrust laws of the links between the studios and the distributors and theaters, which were controlled and often owned by them. It assured an orderly process of screenings. Now the uncertainty of outlet has added to the nervousness of executives and to their hunger for blockbusters.

''The trouble with most West Coast executives is, they don't want to make films simply earning their money, they want only winners,'' said Mr. Kershner. ''With everything they do, they want to 'bust through.' They expect you to keep raising the ante. It is standard wisdom here that the man with the zillion-dollar flop is very much more respected than the man with the modest success.''

Mr. Tanen agrees that some of the younger directors had ''gone overboard'' because of a psychological climate which he described as ''the industry looking for the man on the white horse. The industry always does - the man on the white horse is to end all our problems.'' But how could things get so out of hand, as, for instance, with the spiraling budget of his own ''Blues Brothers''? ''It is very hard when you are producing a personal-vision movie to fire the person with the vision, that is, the director, for then you end up with nothing,'' Mr. Tanen said ruefully.

Screen directors have a powerful union, and their ''Basic Agreement'' gives them considerable artistic protection. ''A director's professional function is unique,'' its text states. Rule 7-1401 forbids (except in an emergency, for a maximum of five days) replacement of a director with any person already connected with the film in question. In a case like the one cited by Mr. Tanen, the firing of a director regarded as having lost control would seem to increase the danger of failure, because he would have to be replaced by someone totally unfamiliar with the project.

Ray Stark, a producer with a string of profitable films to his name (from ''Funny Girl'' to ''Smokey and the Bandit'') feels it is all a matter of control, that directors do their best work for strong producers. Few Hollywood producers still have the power and prestige to exercise such control, and directors have increasingly become their own producers or put their friends and associates in that role. The pendulum, Mr. Stark predicted, would swing back.

With few exceptions, the people now controlling the industry no longer have the point of view of the old studio bosses and seem to be at a loss when outside the realm of finance. Asked to cope with the question of how much freedom a director needs to fulfill his concept, they seem to fluctuate between too little and too much, either regarding movies merely as products or as a mysterious creative art beyond their understanding.

But does control carry with it the danger of smothering an artist's creativity? One production manager reacted angrily to the suggestion: ''We're talking of craftsmanship when we talk of movie making,'' he said. ''For me, craftsmanship means do it here, do it now, do it for this money. It does not mean waiting for inspiration like a painter in a loft. But that's just how the new boys work.''

Production managers and assistant directors are the noncommissioned officers of moviemaking. Like sergeants in the army assessing their officers, they often give a painfully cynical evaluation of screen directors. Of course, professional jealousy may play its part in this: much of what a director does, these people could do as well. (They must remain anonymous here, for their opinions would make them unpopular with any future employer.) ''Control?'' the same production manager asked, as he voiced a widely echoed sentiment. ''Directors are the last mad dictatorship left.'' But blame for directorial excesses was aimed at producers for failing to impose restraints. Directors, it was felt, did whatever they could get away with.

''I've begged a director to turn his camera just 10 degrees,'' another production manager said, ''just that much to lose the TV aerial or the hotel sign which was going to cost a fortune to get rid of later. He refused. No one tells them what to do.''

Why would a director insist on wasting money? ''They don't think of it as wasting money,'' he said. ''They think of themselves not as craftsmen but as artists whose every whim is inspired. And length! Talk about length, about the final cut!'' What argument, he and others asked, can be made in favor of a director committed to a twohour movie who shoots an overlong script and hands in a final cut of four or five hours which he has kept secret until the last moment?

A director who thinks every foot of his four hours of film is indispensable is at best indecisive. Art means selection. This is where millions go down the drain or, rather, end up on the cutting room floor. Stanley Kubrick's ''The Shining'' was quoted as a case in point by a man who worked on it: ''They had to take it out of the theater and cut 20 minutes, simply because Kubrick hadn't allowed anyone to see the movie beforehand. That's maybe 15 percent of the budget right there. There are 100 more cases.''

There is a certain irony in all this. It took years of experience with the art of the film to establish the importance of the director. Then, last fall, during the New York Film Festival, Jean-Luc Godard told a press conference that he was now discovering the role of the producer and was discarding the ''auteur'' theory, which he and others of the French New Wave had so successfully championed in the 1950s ''We did it to protect ourselves,'' he announced, ''and it has done a lot of damage to the brains of some young boys now filming. Movies are made by teams.''

In a year of remarkable ''personal'' failures, Mr. Godard may have been among the first to predict the demise of the director as self-indulgent dictator.