Eno.
Every so often, new technology comes along that completely revolutionizes the motion picture industry: sound, 3-strip Technicolor, 3D, anamorphic lenses, Cinerama, 70mm, IMAX film, etc.
The documentary
Eno. is touted as being the first generative feature film ever to receive any kind of wide distribution, and it is entirely possible it may be a sign of things to come.
Could generative films someday replace conventional features? That will depend on whether or not there are adventurous filmmakers, distributors, and audiences that make it happen.
How does generative technology work in a feature film? The film uses proprietary generative software to select footage and edit the film so that a different version is shown each time it is screened. According to a NYT article, there are 52 quintillion possible versions.
The running time for each version of the documentary varies. The version that I watched ran a sleek 76 minutes, credits included; other versions reportedly can be as long as 100 minutes.
What stood out, aside from the content of the documentary itself, was the generative technology on display. Every so often, the screen would flash a quick series of text screens with info that was clearly not meant to be read with background electronic music. I believe I caught the name of the theater and the city where I watched it.
As for the documentary itself, well, it's an incredibly insightful look at the life of a musician whose life I admittedly didn't know a lot about - he's been a producer for artists like David Bowie, U2, Talking Heads, and many others.
His interest in generative technology started while trying it out to create music; from there, it probably wasn't a big stretch to imagine a generative narrative feature.
I'm not sure how many more versions of the documentary I may get a chance to watch, I would definitely not mind watching at least a couple more different versions (reviewers who have seen more than one say there's a lot of overlap, but also quite a few interesting surprises in each one).
I have no way of knowing if someday we might see generative movies from the studios, but certainly it would add a lot of appeal to franchises that are already popular - like Marvel, Pixar, Star Wars, Avatar, Jurassic Park, etc. People could try to "catch them all" and spot all of the differences.
If that day ever comes, you'll have to blame Brian Eno for it.