+2
I'm a great person to answer this question because I've been recently trying to figure out the Taylor Swift phenomenon myself by listening to several of her more popular albums. I must confess, after listening to quite a few of her songs, I don't fully understand why she is a billion dollar brand and one of the most successful artists of all time. At the same time, I can understand why she has a career in the industry and a following, and in answer to this question, I do think she is talented. I don't fully resonate with the type of music that she sings, and I agree that some of her songs are formulaic, but I think there is a significant difference between not personally fully understanding the phenomenon, and alternatively, believing she has no, or very little, talent in music. Also, many artists are formulaic, but have a lot of talent as well. They simply chose to channel that talent into very similar types of music, so doing that is not mutually exclusive of talent. Although in my opinion Taylor is not on their level, Whitney Houston and Mariah Carey are good examples of that. I think Taylor Swift has talent as a writer, as a singer, as a performer, and as many here have said, as someone who knows how to connect to and form a real bond with her audience. I also think if you listen to some of her albums where she departed a bit from her formula, like in her album "Folklore," for example, that there is a soulfulness to some of her music that people that have only heard "We are never, ever, ever, getting back together" might miss or not be aware of. I think some of her talent is more evident in her ballads than in her more well known break up songs. I actually didn't know that she came from a well off family and that her father spent a lot of money early in his career to give her her start in the industry, so that is new information for me. I don't own a single one of her albums, and wouldn't consider myself a Swiftie, but I think she does legitimately have talent.